That's not a typo. I am YALA! ;) So... what is #YALA? :P
#YALA is Young And Living Awesome. IDEA’YALA is an inspiring new competition that encourages young Filipinos to take their next bold step toward advancing their ideas, design or marketing concepts, and social innovations, using an entrepreneurial approach, or within the context of a shopping center or mall.
Presenting the youth with the challenge of imagining innovative mall experiences, the competition urges young minds to think outside the box, challenge established business or market assumptions, and develop new entrepreneurial and design concepts that are viable, sustainable, market inclusive, or has the potential to address the country’s social and environmental concerns, while contributing to the participants’ own personal growth.
Created by Ayala Malls and co-founded by Paloma U. Zobel, IDEA’YALA seeks to discover outstanding concepts that can contribute toward collaborating the mall of the future, as well as social enterprises; mall enhancements; sustainable solutions; dining, leisure and retail concepts that bring new experiences.
Entries to the competition may come from any field or interest and should carry a multidisciplinary or interdisciplinary approach in collaborative teams of five people coming from various perspectives. Each team of five should have members that assume the following roles: artist or designer; communicator/marketer; project manager; business mind; and innovator.
Paloma U. Zobel, who graduated from Parsons School of Design and worked in product development at Estee Lauder and Tom Ford, is one of the ideators and mentors of the 30 shortlisted teams, together with Ayala Corporation corporate strategy associates Mariana Zobel and Jaime Urquijo Zobel, TBWA|SantiagoMangada Puno’s Chief Creative Officer Melvin Mangada and Manila Music Festival co-founder Katrina Razon. The panel of judges includes Ayala Corporation chairman emeritus Jaime Zobel de Ayala, Ayala Land SVP and Ayala Malls Group Head Junie H. Jalandoni, and Ayala Land VP and Ayala Malls Head of Operations Rowena Tomeldan.
Application video booths will be set-up in all Ayala Malls, starting on September 1 to September 25. Application caravans, in addition, are scheduled to tour seven campuses in Manila (Ateneo de Manila: September 15-19; De La Salle University: September 8-11; Mapua Institute of Technology: September 3-5; University of Asia and the Pacific: September 9-11; and University of the Philippines-Diliman: September 16-19; University of Sto. Tomas: September 22-25; Southville International School: September 22-25). IDEA’YALA has 40 participating schools across the country.
Each team will be asked to come up with a fresh, innovative idea for Ayala Malls. The proposed idea may be in the form of a novel concept or a solution addressing the following categories: Retail, Food and Dining, Entertainment, and Sustainable Development. The teams will undergo workshops and mentoring sessions that will allow them to learn through an exchange of ideas from co-participants and the experts.
The winning team’s project and concept will be implemented by Ayala Malls. Roundtrip airfares and accommodations for a trip to El Nido Resorts, Palawan; Ayala Malls prepaid cards worth P 10,000 ; and internships at Ayala Malls will also be awarded to the best teams. All Filipino nationals, and foreign nationals residing in the Philippines for the entire duration of the competition, ages 18-24 years old, may apply for the competition. In cooperation with VISA, Samsung, MYX and Tiger 22, IDEA’YALA encourages the youth to contribute their ideas to better benefit and improve the lifestyle experience of families and communities.
For more information, visit www.ideayala.ayalamalls.com.ph.
I was so inspired by Jaime Zobel's talk. Look how successful he is now. If only I can join this contest, I would!! Met the Zobels that day also :)
Speaking of Ayala Malls, I watched MET Opera in HD (La Boheme) last night. The Metropolitan Opera in HD delivers the latest performances by The Metropolitan Opera in New York in high-definition video and Dolby Surround Sound to Greenbelt 3 Cinemas!
I liked La Boheme. Especially the lines "Her last name is temptation. She is a heart eating hellcat. Her favorite food is heart" HAHAHA LOL! :)) To all OPERA lovers out there, here's the sched of the next MET Opera HD shows!
You can call Greenbelt 3 cinemas for ticket inquiries: 7573862.
Love, love Ayala Malls for creating awesome campaigns and for bringing in MET Opera HD here in Manila! :)